Fair Competition

By: Alaa Babiker

According to Oxford Dictionary; a competition is the activity or condition of striving to gain or win something by defeating or establishing superiority over others.

In business; competition is required because it provides better quality as it encourages businesses to improve the quality of goods and services they sell for the sole purpose of attracting more customers and expand market share, whereas Quality can mean various things including products that last longer or work better, better after-sales or technical support or friendlier and better services.

Regarding the meaning of fair competition, a business website says the following: “When the competition between companies or businesses is based on factors like quality, price and customer service and not on practices which is condemned by public or law like predatory pricing or bashing of competitors”. This is under normal circumstances. When situations are tense, most companies tend to play it dirty having deals under the table and putting each other’s reputation to the ground.

Considering ethics and morals; many ethical organizations will commit to behaving openly and fairly when competing for customers’ business and when placing business with suppliers or offset partners. They will not make false claims or remarks that unfairly disparage competitors, or improperly interfere with a competitor’s business relationships, states IBE.

Looking at the current business situation in Sudan, all the local companies in the entire country are under great threat of losing their businesses ‘if not lost it already’, they try very hard to stabilize the market competition but yet having limited resources to do so. May the end of this war be very soon, and may the market nourish greater than ever to allow fair competitions occurring again.

In the end, may God grant wisdom upon our leaders to end this war.